Brief
Harrycb Ltd was approached to design the identity for a new brand marketing cheese products in their store in East London.
The logo must be playful, with an 80s theme.
Journey
The playful naming of the brand meant that the text should be prominent in the design, to communicate the play-on-words. If the illustration was too ambiguous or had dual meaning, the original premise of the name might be lost. Therefore, nice large lettering alongside quite a literal illustration of a brie slice would communicate the idea well.
