Brief
The brief for this project involved creating the identity for Georgiana Scott’s diffusion line which focuses on pearl jewellery.
Georgiana Scott is a luxury jewellery label based in London. Their beautiful Italian jewellery can be seen in Fenwick, the department store located on Bond Street.
Having already designed the luxury fashion brand mark for Georgiana Scott and their other luxury brand The Hoop Station, it made sense to extend branding and continue the same custom lettering.
Outcome
The highlights looked much better in white against a black pearl. It also made sense to keep the same stacked-lettering as The Hoop Station brand mark. The design was applied to jewellery stands and packaging in the Georgiana Scott physical store.
Discover how this project started
See how the custom lettering designed for The Pearl Station started during this luxury fashion branding project.
